CHRISTIAN MILLER – PROPRIETOR OF FULL GLASS RESEARCH
Christian Miller has worked in marketing and research since 1983. His industry experience includes restaurant and retail wine sales, work as a consultant and negoçiant, in brand management and market research. He is currently proprietor of Full Glass Research. Full Glass Research provides economic analysis and consulting on market and industry strategy for the food and beverage categories, in addition to advising Wine Opinions on research design and analysis.
Previously, Christian was Director of Research for MKF, a leading CPA-Consulting firm in the California wine industry. There he launched the Wine Trends project, which calculated California winery sales by price point and varietal, offering the first detailed look at high end wine sales in the U.S. He also produced the annual Grape Trends report on California wine acreage and supply by district and varietal; directed studies of the economic impact of the Washington and Santa Barbara wine industries; and carried out numerous consumer and industry research projects. Before joining MKF, Christian was Manager of Marketing Analysis at Sebastiani Vineyards, after several years in Brand Management for brands ranging from a few thousand cases to over $20 million in sales. Previous to that he worked for Kendall-Jackson, Angel Vintners and Merrill Lynch.
Christian is also the co-manager for the Organization de la Vigne et Vin Wine Marketing course at U.C. Davis. He has made numerous presentations to buyers, universities, sales forces and industry groups, and is often quoted in trade publications.
Associations & Accreditations:
Founding Member, Wine Market Council’s Research Committee
Contributor: Successful Wine Marketing, edited by Moulton, Kirby & Lapsley, James; Aspen Publishers, Gaithersburg MD 2001
B.A. Economics, Franklin & Marshall College
M.B.A., Cornell University, Johnson Graduate School of Management