CHRISTIAN MILLER – PROPRIETOR OF FULL GLASS RESEARCH
Christian Miller has worked in marketing and research since 1983. His industry experience includes restaurant and retail sales, work as a consultant and negoçiant, in brand management and market research. He is currently proprietor of Full Glass Research. Full Glass Research provides industry analysis, market research, and consulting on marketing strategy for the food and beverage categories, in addition to economic impact studies and advising Wine Opinions on research design and analysis.
Previously, Christian was Director of Research for MKF, a leading CPA-Consulting firm in Northern California. There he launched the Wine Trends project, which calculated California winery sales by price point and varietal, offering the first detailed look at high end wine sales in the U.S. He also produced the annual Grape Trends report on California grape acreage and supply by district and varietal; directed studies of the economic impact of the Washington and Santa Barbara wine and grape industries; and carried out numerous consumer and industry research projects. Before joining MKF, Christian was Manager of Marketing Analysis at Sebastiani Vineyards, after several years in Brand Management for brands ranging from a few thousand cases to over $20 million in sales, and products ranging from sparkling wine to single vineyard wines to brandy. Previous to that he worked for Kendall-Jackson, Angel Vintners and Merrill Lynch.
Christian is the lead instructor for the Organization de la Vigne et Vin Wine Marketing course at U.C. Davis, as well as a co-teacher of seminars for the U.C. Davis Extension Brewing program. He has made numerous presentations to buyers, universities, sales forces and industry groups, and is often quoted in trade publications.
Associations & Accreditations:
Original member and current advisor to the Wine Market Council’s Research Committee
Outstanding Service Award 2018, UC Davis Continuing & Professional Education
Contributor: Successful Wine Marketing, edited by Moulton, Kirby & Lapsley, James; Aspen Publishers, Gaithersburg MD 2001
M.B.A., Cornell University, Johnson Graduate School of Management
B.A. Economics, Franklin & Marshall College