Projects and Clients

A sample of recent projects completed by Full Glass Research or Full Glass Research & Wine Opinions:

  • An analysis of tourists and winery visitors in Southern Oregon, with a focus on best features, winery experiences and the interaction between non-wine and wine-related activity (with Rogue Valley Vintners, Scion Advisors and University of Oregon).
  • A review of industry surveys and data in the cider category for a national organization.
  • Research into online and consumer direct purchasing, with accompanying webinar (with the Wine Market Council).
  • Test of advertising content and consumer perceptions of a variety of foods and beverages for a European country’s export marketing arm (with Wine Opinions)
  • Assessment and measures of sales by channel, promotion effectiveness and marketing strategies for a California wine region
  • A survey and analysis of club and mailing list consumers for two leading Pinot Noir producers and one leading producer of Bordeaux varieties
  • A survey of tourists who have visited California wine regions, with analysis of spending, activities, wine interaction by region visited, origin, and type of consumer (with Wine Institute and Destination Analysts)
  • A consumer attitude and package test for a European producer of a canned multi-category beverage, who is introducing the product to the U.S. market (with Wine Opinions)
  • An analysis of gourmet cheese consumers’ buying habits and criteria plus impact of various types of merchandising and packaging for the Oregon Cheese Guild
  • Qualitative trade research plus pricing strategy and marketing plan for a Spanish wine producer entering the U.S. market
  • A survey of consumer awareness, purchasing and perceptions for two major Spanish wine regions (with Wine Opinions)
  • A review of long term tracking survey data for the Wine Market Council
  • A syndicated report on wine, beer and spirits usage and interaction by generation (with Wine Opinions)
  • Qualitative and quantitative research on usage of, and attitudes towards, sustainable agriculture and certification, covering producers and trade
  • A consumer survey and quantitative analysis of wine tourism for a California wine region, detailing familiarity, image, preferred activities, variations by region and impact of communications and events
  • A conjoint analysis revealing trade-offs between price, time commitment and package features for a state-wide meal lunch delivery service
  • Qualitative research for a spirits association assessing new ways to promote and serve its product (with Wine Opinions)
  • A survey of reception and impact of legislation on members of a regional growers association
  • Multiple studies of consumers who buy wine direct from the winery or online, distinguishing motivation, wine preferences and buying method
  • A major study of the economic impact of wine and wine grape growing on the Oregon economy
  • Quantitative tests of packages and labels (with Wine Opinions)
  • Research on consumer awareness, perceptions and visitation for various California and French appellations  (with Wine Opinions)

A sampling of Full Glass Research and FGR/WO clients:

InterRhone    Swanson    LC    El DoradoP&H
ChoiceLunch    Food Network    IRF    KJ   Tetra Pak

Turrentine OWB  FranceLIVE
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