A sample of ongoing or recently completed projects by Full Glass Research or Full Glass Research with partners:
Quantitative and qualitative research into how wine is consumed and perceived by three ethnic populations in the U.S. (with Wine Market Council and Ethnifacts).
Consumer and trade research using a broad range of methods and data sources, for a complete market assessment of a major French region’s wines in the U.S. (with Wine Opinions, BW166 and Danny Brager)
Impact assessment and documentation for two grant-based investments in (1) promoting winery visitation for ZAP; and (2) tourism promotion for a California region.
Research updating consumer trends for artisanal cheese and the impact the pandemic has had on cheese trial, shopping and learning, for the Oregon Cheese Guild.
Test of a new product concept and label for sweet white and red wines within a major brand (with Wine Opinions).
A new product/package test for a rising California craft beer brand.
A detailed analysis of the interaction and trends between beverage alcohol categories for the Wine Market Council.
A review and webinar of existing trade/consumer research on sustainably produced wine for the Porto Protocol.
Lecture for UC Davis Global Tea Institute on marketing flavor-driven, artisanal categories.
In depth Wine Market Council study of health & “wellness” aspects of Wine, Spirits, Beer, Cider and Hard Seltzer, using both survey and household purchasing data in partnership with Nielsen IQ.
Several economic and consumer analyses of the pandemic’s impact on the beverage alcohol industry (with Economic Forensics).
A survey and analysis of consumers for the Missouri Wine & Grape Board (with Dragonfly SCI).
Survey and Package Test for a new recyclable type of small packaging for wine and wine-based drinks (with Wine Opinions).
Customer segmentation survey and new concept test for Washington producer of prestigious high end wines.
Assessment of consumer information needs and usage in the wine category (with Wine Market Council).
Research on trade perceptions of sustainable production and certifications for the California Sustainable Winegrowing Alliance (with Wine Opinions).
Assessment and measures of sales by channel, promotion effectiveness and marketing strategies for a California wine region.
A survey and analysis of club and mailing list consumers for two leading Oregon Pinot Noir producers, a prestigious Central Coast Chardonnay and Pinot Noir producer, and a leading Washington producer of Bordeaux varieties.
A survey of tourists who have visited California wine regions, with analysis of spending, activities, wine interaction by region visited, origin, and type of consumer (with Wine Institute and Destination Analysts).
A consumer attitude and package test for a European producer of a canned multi-category beverage, who is introducing the product to the U.S. market (with Wine Opinions).
Qualitative trade research plus pricing strategy and marketing plan for a Spanish wine producer entering the U.S. marke