A sample of ongoing or recently completed projects by Full Glass Research or Full Glass Research with partners:
Lecture for UC Davis Global Tea Institute on marketing flavor-driven, artisanal categories.
In depth Wine Market Council study of health & “wellness” aspects of Wine, Spirits, Beer, Cider and Hard Seltzer, using both survey and household purchasing data in partnership with Nielsen IQ.
Several economic and consumer analyses of the pandemic’s impact on the beverage alcohol industry.
Survey and Package Test for a new recyclable type of small packaging for wine and wine-based drinks (with Wine Opinions).
Customer segmentation survey and new concept test for Washington producer of prestigious high end wines.
Assessment of consumer information needs and usage in the wine category (with Wine Market Council).
Update of a study on cheese purchasing behavior, perceptions of artisan cheeses, and reaction to a controlled package test, for the Oregon Cheese Guild.
A test of the interaction between package types, drink category and drinking occasion (with the Wine Market Council).
Research on trade perceptions of sustainable production and certifications for the California Sustainable Winegrowing Alliance (with Wine Opinions).
Qualitative and sensory research on a new type of spirit (with Dragonfly SCI).
A seminar on global wine marketing, co-sponsored by UC Davis, Basque Culinary Center and Camera Rioja Alava.
An analysis of tourists and winery visitors in Southern Oregon, with a focus on best features, winery experiences and the interaction between non-wine and wine-related activity (with Rogue Valley Vintners, Scion Advisors and University of Oregon).
A review of industry surveys and data in the cider category for a national organization.
Test of advertising content and consumer perceptions of a variety of foods and beverages for a European country’s export marketing arm (with Wine Opinions).
Assessment and measures of sales by channel, promotion effectiveness and marketing strategies for a California wine region.
A survey and analysis of club and mailing list consumers for two leading Oregon Pinot Noir producers, a prestigious Central Coast Chardonnay and Pinot Noir producer, and a leading Washington producer of Bordeaux varieties.
A survey of tourists who have visited California wine regions, with analysis of spending, activities, wine interaction by region visited, origin, and type of consumer (with Wine Institute and Destination Analysts).
A consumer attitude and package test for a European producer of a canned multi-category beverage, who is introducing the product to the U.S. market (with Wine Opinions).
Qualitative trade research plus pricing strategy and marketing plan for a Spanish wine producer entering the U.S. market.
Quantitative tests of packages and labels for several wine and spirits brands (with Wine Opinions).