Projects and Clients

A sample of ongoing or recently completed projects by Full Glass Research or Full Glass Research with partners:

• Quantitative and qualitative research into how wine is consumed and perceived by three ethnic populations in the U.S. (with Wine Market Council and Ethnifacts).

• Consumer and trade research using a broad range of methods and data sources, for a complete market assessment of a major French region’s wines in the U.S. (with Wine Opinions, BW166 and Danny Brager)

• Impact assessment and documentation for two grant-based investments in (1) promoting winery visitation for ZAP; and (2)  tourism promotion for a California region.

• Research updating consumer trends for artisanal cheese and the impact the pandemic has had on cheese trial, shopping and learning, for the Oregon Cheese Guild.

• Test of a new product concept and label for sweet white and red wines within a major brand (with Wine Opinions).

• A new product/package test for a rising California craft beer brand.

• A detailed analysis of the interaction and trends between beverage alcohol categories for the Wine Market Council.

• A review and webinar of existing trade/consumer research on sustainably produced wine for the Porto Protocol.

• Lecture for UC Davis Global Tea Institute on marketing flavor-driven, artisanal categories.

• In depth Wine Market Council study of health & “wellness” aspects of Wine, Spirits, Beer, Cider and Hard Seltzer, using both survey and household purchasing data in partnership with Nielsen IQ.

• Several economic and consumer analyses of the pandemic’s impact on the beverage alcohol industry (with Economic Forensics).

• A survey and analysis of consumers for the Missouri Wine & Grape Board (with Dragonfly SCI).

• Survey and Package Test for a new recyclable type of small packaging for wine and wine-based drinks (with Wine Opinions).

• Customer segmentation survey and new concept test for Washington producer of prestigious high end wines.

• Assessment of consumer information needs and usage in the wine category (with Wine Market Council).  

• Research on trade perceptions of sustainable production and certifications for the California Sustainable Winegrowing Alliance (with Wine Opinions).

• Assessment and measures of sales by channel, promotion effectiveness and marketing strategies for a California wine region.

• A survey and analysis of club and mailing list consumers for two leading Oregon Pinot Noir producers, a prestigious Central Coast Chardonnay and Pinot Noir producer, and a leading Washington producer of Bordeaux varieties.

• A survey of tourists who have visited California wine regions, with analysis of spending, activities, wine interaction by region visited, origin, and type of consumer (with Wine Institute and Destination Analysts).

• A consumer attitude and package test for a European producer of a canned multi-category beverage, who is introducing the product to the U.S. market (with Wine Opinions).

• Qualitative trade research plus pricing strategy and marketing plan for a Spanish wine producer entering the U.S. marke