I consult on marketing and market research for a variety of consumer packaged goods and agricultural products, including wine, spirits, beer, cider, olive oil, cheese and chocolate.
I can design and execute consumer research on brand image, purchase intent, packaging, pricing, advertising tests and more. This can help you answer questions such as:
I have expertise on industry structure and key issues involving sustainability, importation, distribution, pricing and sales of food and beverage. Combining this with market research, I can provide:
Surveys or experiments with customer or visitor mailing lists and customer data can help you answer:
I have experience in training and working with sales and marketing employees to use research and data in sales and relationship management. I can aid your sales and marketing force in:
I also carry out industry research on such topics as supply and demand trends, consumer demographics, business strategies and economic trends. These studies can help you determine:
There are many foods and beverages that are similar in terms of fragmented small producers, widely varying grades of quality and prestige, complex distribution channels and differing consumer images and usage. Chocolate, cider, olive oil, craft or microbrew beers, and artisanal cheese are particularly relevant. The market research and analysis techniques I use can be applied to any of those categories.
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